It is not so much that they reject the term 'Western Artwork' but more that both Annie Hooker and Geoffrey Gersten just can't stay within the traditional confines of that genre.

Can one pay homage to a tradition while also poking fun at it, and using the subject matter to explore way beyond the tried and true?

Absolutely. Mr. Gersten and Ms. Hooker do so in their every painting. Go "Beyond West" and enter the land of altered colors, altered futures, altered dreams.